Everton announce new shirt sponsor with Cazoo deal

Kweku Lawrence
By Kweku Lawrence
3 Min Read

Everton have unveiled digital car retailer Cazoo as the club’s new shirt sponsor for the 2020/21 campaign.

The e-commerce company is set to replace SportsPesa on the front of the Toffees kits for next season. The three year deal is set to be worth around £10 million a year.

Cazoo, launched in 2019, is owned by billionaire businessman Alex Chesterman and regarded as one of UK’s fastest-growing online company. Chesterman is the digital innovator behind LoveFilm and Zoopla.

Cazoo is an online platform that makes the buying of cars easier for individuals.

Chief Executive Officer for Everton, Denise Barrett-Baxendale highlighted that the deal is expected to go beyond the current contract and will also start at the end of this season.

“We are delighted to welcome Cazoo as our new main Club partner and shirt sponsor,” she said. “We have been impressed with the approach that Cazoo has taken and are confident that they will be a great partner for the Club and our fans in the years to come.

“We are in no doubt that the values of Cazoo and the company’s focus on innovation and future development complement perfectly our own ambitions as we embark on an exciting new chapter for the Club.”

By building a relationship with Everton, Cazoo seeks to speed up the nation’s shift to buying cars online. The company’s logo would also be across Goodison Park and all of Everton’s digital platforms aside being on the front of club’s kits.

Chesterman added: “We are really excited to be partnering with Everton, a family club with a rich heritage and a passionate and loyal fanbase. This opportunity will help significantly enhance our brand awareness as we look to make Cazoo a household name. We look forward to working closely with the Club as part of our mission to provide the best possible car buying experience to UK consumers.”

Sasha Ryazantsev who serves as Everton’s Chief Finance & Commercial Officer said: “In our search for a new partner, we were hoping to find a dynamic brand with strong growth potential and we have certainly found that with Cazoo. As a disruptor brand in their industry, Cazoo represents the best of British in terms of innovation and agility, and these values really resonate with Everton and our fans.”

READ: Everton club-record kits deal with Hummel

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