Everton agree club-record kits deal with Hummel

Kweku Lawrence
By Kweku Lawrence
3 Min Read

After several weeks of rumours circulating of a change of kit sponsor, Everton have agreed a club-record deal with sports wear brand Hummel design their kits starting next season.

The deal is estimated to be worth around £8 – £10 million per season which is almost double of the club’s current deal with Umbro. The deal with the Danish company is set to last for three years.

Hummel will also be entrusted to create the kits of the Everton’s men, women and academy squads, as well as creating kits for the coaching and Everton in the Community staff.

Speaking on the deal, Everton Chief Executive, Denise Barrett-Baxendale, said: “This announcement marks the start of an exciting new commercial relationship as we welcome hummel to Everton.

“It is really important that we drive maximum value from our commercial deals and this is a Club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with hummel’s originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years.”

Hummel CEO Allan Vad Nielsen also spoke about the deal as the company mark 50th anniversary of entering into UK Market: “hummel is excited and honoured to partner with Everton.”

“Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of Club legend Alan Ball introducing hummel to the UK market with his legendary white boots. Everton enjoys a massive following both domestically and globally, providing a fantastic engagement platform and positive outlook going forward.”

“We have great faith in Everton’s future plans, the Club’s impressive history and its many passionate fans – all providing a perfect fit for the hummel brand. We look forward to playing an active role in helping write the next chapter of the Club’s illustrious history.”

Hummel had been the kit makers for Aston Villa in the past while they currently service the kits of Middlesbrough, Coventry City and Charlton Athletic.

Everton will only start wearing kits by hummer in the 2020-21 season onwards but should the league return, the club’s kit will feature that of Umbro till the end of the 2019-20 campaign.

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