Kroenke reveals the secret behind a successful transfer window

Kartik Jain
By Kartik Jain
3 Min Read

What was expected to be the worst of transfer window for Arsenal turned out to be one of the most significant one. The Gunners were out of budget after not being able to qualify for the Champions League. The North Londoners, however, turned the tables upside down swimming against the tide.

What was the reason behind this success? Let’s hear it out from  Stan Kroenke himself who in an interview with Orstein revealed behind the scenes.

The process began as early as the Final of Europa League where Arsenal sensed a defeat.

“As the second half of the match unfolded, understanding the position we were in and some of the targets as we headed into the summer from a transfer standpoint, we had to rethink some of our strategy based on that last 45 minutes,” Kroenke told Ornstein.

“We knew we wouldn’t have Champions League football and that’s what those type of talents are after. My main message to Vinai [Venkatesham, managing director] and Raul [Sanllehi, head of football] coming back from Baku on the plane and then throughout meetings all day the following day with them and Unai [Emery, head coach], was: ‘Let’s be aggressive and find out what’s possible’.

“These guys went out into the market place and – through their contacts and our fantastic new team behind the scenes – were able to find some talented players who are really excited about playing for Arsenal Football Club.

“I think we had a very strong summer. We addressed certain areas on the pitch for this season and in the years ahead. We had certain age profiles that we were after. Without Champions League football we weren’t exactly sure, but I encouraged our football operations department to be aggressive and when Arsenal Football Club knocks on a player’s door it’s a different knock.

“This summer, even though we weren’t in a position of strength coming out of Baku, I think there were a few people caught off guard that Arsenal Football Club still has the aura that it does. We’re excited to keep pushing that now and into the future.”

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