Astonish has been unveiled as the official training wear partner for Leeds United yesterday with the UK company replacing Clipper Logistics. The Yorkshire club announced a one year deal with the British company which is the UK’s only vegan approved cruelty free endorsed luxury personal care and household cleaning brand.
The owner and CEO of Astonish, Howard Moss, certainly was excited with the beginning of his company’s relationship with Leeds. He said, “The Astonish brand are delighted to have extended our partnership with LUFC, including both men and women sides. Established just a mile from Leeds City Centre some 50yrs ago, our routes have always been firmly set within West Yorkshire and we are extremely proud of this!
“Being part of such a passionate, loyal and dedicated fanbase as are LUFC supporters, really mirrors what the Astonish brand is all about – we too ‘punch above our weight’ in the cleaning sector, and once used our followers remain loyal!
“The new training wear looks incredible, and we feel certain this will drive even greater awareness for the Astonish brand – where we have a strong presence globally. We hope our brand name gives the team that inspiration to Astonish everyone for the season ahead.”
Executive Director at Leeds United – Paul Bell, further added: “We are thrilled to expand our partnership with Astonish and look forward to seeing their branding feature across all our training wear for the new Premier League season. The truly global reach of the Premier League, with every Leeds United game shown live around the world will provide a strong marketing platform to help support the brand expansion overseas.
“We pride ourselves on developing long term partnerships and we have now been working with Astonish for six years and everyone at the club is excited to continue building upon the special relationship we have already created with them.”
Jesse Marsch’s side are preparing themselves to head down under for their pre-season tour to Australia with their summer transfer business more or less completed. The Peacocks have signed Rasmus Kristensen, Tyler Adams, Marc Roca, Brenden Aaronson, Luis Sinnistera and Darko Gyardbi to strengthen Marsch’s squad in time ahead of the new season which begins on August 6th.
